Putting the 13 Emotional Triggers to Use

    Greed: “How to make millions on the internet and retire wealthy”
•    Flattery: “Why people with blue eyes attract more attention from the opposite sex”
•    Fear: “1 out of 4 homes will be the victim of a burglary this year”
•    Self-improvement: “How you can get twice as much reading done in half as much time”
•    Love: “What the Eskimos know about love that you should know, too”
•    Better health: “How 3 simple ingredients in your home can help strengthen your heart”
•    Weight loss: “The secret to weight loss may be staring you right in the face”
•    Longevity: “7 secrets the French know that can help you live 20 years longer”
•    Exclusivity: “The fine wine for people who don’t have to ask ‘how much?’”
•    Fame: “How Julia Roberts got famous. And how you can get famous, too”
•    Uncertainty: “Why risk Lasik surgery on someone who is offering cut-rate prices?”
•    Doubt: “Would you want your children to drive in a car with unsafe brakes?”